Local SEO Fundamentals
8 topics Basics of SEO Why Google Business Profile is your #1 lead source What is the difference between SEO & GEO?
How Local SEO is different from regular SEO
What is NAP consistency and does it matter? What are citations and why do they matter for home services?
The role of reviews in Local SEO rankings
Why your business isn't showing up on Google
Strategy & ROI
5 topics How to start a marketing campaign from scratch
Calculating ROI with a marketing agency
The importance of reporting
Should you run paid ads or focus on SEO first? How to know when you're ready to hire a marketing agency
Websites That Convert
8 topics What every local service website should have
Exploring the perfect website architecture
What a high-converting home service website looks like
Why page speed matters and how to test yours
Mobile vs. Desktop: Which one are your customers using
How to write service pages that actually rank and convert
Common reasons websites lose leads (and how to fix them)
Before & After: Redesigning a home service website
Brand & Positioning
2 topics How to keep your brand consistent & intentional
How to stop competing on price and start competing on trust
Working With 22 Local Marketing
5 topics Agency VSL
What it's like to work with 22 Local Marketing
How we track results and report to our clients
What happens in the first 30/60/90 days with us
Red flags to watch for when hiring a marketing agency
Automations & AI
7 topics Why response time is your #1 conversion lever
The 5-minute rule: how lead value decays by the minute
How to automate review requests after every job
Why review velocity matters more than review count
AI lead qualification: filtering tire-kickers automatically
The lead-to-revenue ROI tracker every home service needs
Spam-proofing your website forms