Pick the plan that matches where you are. Ramp up when you're ready. Cancel any time. Ad spend is billed separately and goes straight to Google.
| Feature | Foundation$1,000 | Growth$1,500 | Dominate$2,000 |
|---|---|---|---|
| Paid ads | |||
| Local Service Ads (LSA) · Google Guaranteed | ✓ | ✓ | ✓ |
| Google Ads management | — | ✓ | ✓ |
| Meta Ads (Facebook + Instagram) | — | — | ✓ |
| Apple Maps Ads | Roadmap | Roadmap | Roadmap, priority |
| Google Business Profile | |||
| Initial & ongoing optimization | ✓ | ✓ | ✓ |
| Review management | ✓ | ✓ | ✓ |
| GBP posts | 4 / month | 8 / month | 12 / month |
| Description & service optimization | — | ✓ | ✓ |
| Citation cleanup & building | Cleanup · NAP sweep | Cleanup + monthly placements | Premium cleanup + high-authority |
| Website | |||
| Managed hosting | ✓ | ✓ | ✓ |
| Security & maintenance | ✓ | ✓ | ✓ |
| Speed optimization | ✓ | ✓ | ✓ |
| Unlimited site updates | ✓ | ✓ | ✓ |
| Content & SEO | |||
| Service & location pages | 2 / month | 4 / month | 8 / month |
| Blog content | 1 / month | 2 / month | 4 / month |
| Internal linking | Basic install | Monthly optimization | Topical clusters + hubs |
| Pro photo & video capture | — | 1× / year | 2× / year |
| Keyword research & targeting | ✓ | ✓ | ✓ |
| Backlink building | — | 3–5 / month | 8–10 / month |
| AI search optimization | ✓ | ✓ | ✓ |
| Lead management & reporting | |||
| Lead Management System (CRM) | ✓ | ✓ | ✓ |
| Lead follow-up automations | Standard templates | Per-service intake | + custom workflows |
| AI spam filter | ✓ | ✓ | ✓ |
| Review funnel | ✓ | ✓ | ✓ |
| Call tracking | ✓ | ✓ | ✓ |
| Monthly PDF lead report | ✓ | ✓ | ✓ |
| Real-time reporting dashboard | — | ✓ | ✓ |
| Strategy call cadence | Async (email / SMS) | Quarterly | Monthly |
Results vary based on competition, market, and budget. Google Ads spend is not included in the management fee — it's paid directly to Google. For most home service markets we recommend at least $1,500 / month in ad budget to see meaningful return. We'll set expectations honestly on the strategy call.
SEO compounds. Paid is faster. Here's roughly how the first year shakes out.
15 minutes. We'll look at your current rankings, your competitors, and your goals. Then we'll tell you straight which tier fits.