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Basics of SEO
Search Engine Optimization

The Basics of SEO.

How to get started with ranking on Google.

What it is

SEO is how you get found when someone Googles “[your service] near me.”

Three things decide if you show up: your site, your content, and your reputation.

The playing field

Where your business can show up.

Five spots, one search. Knowing which is which is step one.

  1. 01
    Local Service AdsGoogle Guaranteed program (pay per lead)
  2. 02
    Pay Per Click Ads (PPC)Google Ads
  3. 03
    Map PackGoogle Business Profile · the 3 pins
  4. 04
    Organic ResultsYour website ranking on its own merit
  5. 05
    People Also AskFeatured questions from your content
Google search results page showing the five placement zones.
The three pillars

What Google actually rewards.

  • 01
    Technical foundation
    Fast site, mobile-friendly, every page indexable. Google has to read you before it can rank you.
  • 02
    Content depth
    Every service you offer and every city you serve, each with a full page.
  • 03
    Authority signals
    Reviews, citations, backlinks. Trust Google can verify from outside your own site.
Three pillars labeled Technical Foundation, Content Depth, and Authority Signals.
The blind spot

Most home service companies have a 5-page website and 12 reviews. Then they wonder why they don’t rank.

Page count alone won’t fix it. Depth plus trust will.

The honest part

SEO is a 6 to 12 month investment.

Anyone promising results in 30 days is renting you ads and calling it SEO.